Pictron Wins Market Engineering Award in Digital Media Management Market

Pictron Inc. (www.pictron.com), a leading provider of interactive media solutions making video searchable and interactive on the Internet, today announced that Frost & Sullivan, a global marketing research firm, has awarded Pictron with its prestigious Market Engineering Competitive Strategy award for Digital Media Management Systems. Frost & Sullivan recognizes outstanding industry achievements by presenting Market Engineering Awards to top companies in a variety of regional and global markets. This award is presented each year to a company whose competitive strategy has yielded significant gains in market share during the research period.

According to Frost & Sullivan, Often, the recognized company has taken advantage of recent market changes that facilitate the introduction of never-before seen methods of capturing and solidifying market presence. Alternatively, the award recipient may have executed an innovative strategy within the existing competitive landscape, empowering the company to overtake the competition. In either case, the company captures the attention of the competition, which quickly adjusts in order to protect its own market position. Frost & Sullivan analysts expect such innovations to produce lasting, precedent-setting trends in the industry. Pictron has been able to capitalize over the slow down in the economy to capture market share from the other players in its segment. This has been possible for Pictron by providing its Media Gateway Suite product, which offers high-end functionality at low-end prices.

We are very pleased that our award-winning Media Gateway Suite product has made significant in-road into the market place. Our superior value proposition is well recognized by the industry and our customers, said Darwin Kuan, VP Business Development. Our Media Gateway Suite provides a complete solution for video encoding, indexing, cataloging, and publishing to make video searchable and interactive on the Internet. The Media Gateway Suite consists of Video Gateway, Audio Gateway, Image Gateway, and Media Gateway Search Server. Pictron uses the most advanced video analysis and artificial intelligence technology to automatically segment and index video into meaningful clips based on visual scene changes, speech recognition, human face recognition, and object recognition. Our Media Gateway Suite product costs from $5000 to $20,000 based on configuration. This is a fraction of the price for a $100,000 competing system that our competitors are charging. We are not only grabbing market share from our competitors, but also opening new market opportunities.

About Pictron:

Pictron (www.pictron.com) is a leading provider of interactive media solutions making video searchable and interactive on the Internet and intranets. Pictron products and services are designed to power the next generation broadband rich media applications. Using its advanced video analysis and artificial intelligence technology, Pictron's Media Gateway Suite automatically segments and indexes video into meaningful clips based on visual scene changes, speech recognition, human face recognition, and object recognition. This process allows for exploration and interaction with video on the Web. Instead of viewing video from start to finish, users can quickly browse the video content through a visual storyboard format and instantly navigate to any desired location. The Media Gateway Suite also allows video search based on keyword text, visual content, and database annotation. Pictron's dynamic and cost-effective Media Gateway Service provides the best in video encoding, indexing, search, and distribution services enabling customers to experience engaging rich media content without any investment in streaming media infrastructure.

For more information, please contact Pictron: (408)725-8888.

Email: darwin@pictron.com

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